The Gen X Career Meltdown - The New York Times

Every generation has its burdens. The particular plight of Gen X is to have grown up in one world only to hit middle age in a strange new land. It’s as if they were making candlesticks when electricity came in. The market value of their skills plummeted.

Karen McKinley, 55, an advertising executive in Minneapolis, has seen talented colleagues “thrown away,” she said, as agencies have merged, trimmed staff and focused on fast, cheap social media content over elaborate photo shoots.